Trident
Masca que relaxa
Integrated Campaign
The #MascaQueRelaxa (#ChewAndChill) integrated campaign focused on promoting intense relaxation moments during our everyday’s life. Combined relaxation with the flavor and freshness of Trident, the brand is showcased as your pocket partner always there to help you achieve this mission.
One of our challenges in social media is thinking about how to use Instagram Stories features in a relevant way for the user. On Kiss Day, turn content into service, offer songs to the crowd to kiss that kiss.
Almost 70% of impacted people follow content to the end. In addition, 900 shares helped add in reach, impressions, and brand relevance.
Other examples of content used during a campaign
