Inter&Co
Think simpler.Think Global.
Integrated Campaign
I had the opportunity to work in synergy with the startup Usend, which was acquired by Banco Inter, where we initiated the internationalization of the bank and the IPO on Nasdaq (INTR) - Inter&Co through acquisition campaigns, social media initiatives, and the expansion of the Inter&Co brand and Super App in the American market.
Here are some social media assets, including posts from our official sponsorship of NYCFC and the Inter&Co brand launch video.
We strategically utilized the renowned singer Ivete Sangalo, who boasts 35.7 million followers, to target the Latino audience in Florida, Orlando, and New York. Our collaboration with Ivete involved the development of various key visuals (KVs) for activations, out-of-home (OOH) pieces, social media campaigns, and more.
By leveraging Ivete Sangalo's immense popularity and influence, we aimed to establish a strong connection with the Latino community in the targeted locations. The KVs we created played a crucial role in capturing attention and effectively communicating our brand message. These visuals showcased the partnership between Inter&Co and Ivete Sangalo, emphasizing the unique value proposition offered by our Super App.
This enabled us to engage with her extensive fan base and generate excitement around Inter&Co. Through compelling content, exclusive promotions, and behind-the-scenes glimpses, we fostered a sense of authenticity and built a loyal following among our target audience.
Here is a compiled sequence of gifs featuring Ivete Sangalo