MERCEDES-BENZ
7 Notas Campaign
Mercedes-Benz introduces the "Sete Notas" project, which aims to showcase the technologies found in different models of their automobiles in a "simple and sensory" manner.
To accomplish this, the brand has enlisted the Brazilian music producer Dudu Marote. The initiative, which seeks to infuse a musical dimension into the experience of driving a Mercedes-Benz car, involves the creation of seven web series episodes that will be released on a weekly basis.
The episodes intend to capture Dudu's initial reactions as he tests seven onboard technologies for the first time, namely MBUX, Adaptive Brake, EQ Boost, Active Parking Assist, Dynamic Select, Comfort, and Electrification. Following these experiences, the producer will translate his encounters into seven songs, specifically composed for Mercedes-Benz.
Here is the sequence of songs, with the collaboration of Dudu Marote, that we have created to convey the sensations of driving Mercedes-Benz cars. It's an incredible musical journey that captures the essence of this unique experience.
